By now, a lot of people have seen this commercial. Apparently, a lot of people are upset by this commercial. Why would they be upset about a commercial about cereal? Because the family is multi-racial. In 2013, people are upset about multiracial families? But why? BECAUSE AMERICA ISN'T POST RACIAL.
Multicultural families are nothing new. It's been legal in all states to be inter-racially married since 1967. Biracial kids were not created in 1967, and America has always had the evil miscegenation. We've had laws dating back as far as the 17th century preventing miscegenation, when America was just a cluster of colonies. So why are people still mad about it? I'm guessing it's a few things.
Black people are portrayed in television in a variety of ways, one of those ways is biracial. Watch the Cosby Show, Family Matters, My Wife and Kids. You'll see a trend, there are characters on this show who are portrayed as black, but really aren't, or if they are black, they're light skinned. This is done to "mainstream" "black shows". It's done to make people more comfortable, similar to when house Negroes were typically mixed race or light skinned and were chosen because they were more "visually appealing" to their white masters than their darker counterparts who worked in the field, while getting darker working in the hot sun. I don't think they used sun screen a lot. Of course, it could be because they were related to their white masters. Regardless of why, lighter skinned people were particularly used to represent black people to appeal to white people. It would also explain why I would run into white people who think I'm the darkest thing in the world. Like Yaphet Khotto black. So now we're actually explaining where all these light skinned black people came from, it makes people uncomfortable.
There is mass white hysteria about losing their "country" and becoming a "minority", and this commercial confirms it. The media is at fault with this one. I've seen more than a few news stories about whites becoming the minority. It feeds into the complex of white, and then everything else being less and "other". Us blacks, asians, hispanics, etc. are being lumped into one big group in an Us (meaning blacks, hispanics, asians, etc.) vs. White (which just means white people). White people are worthy of being singled out, while minorities aren't, we're just some faceless enemy to be concerned about, and we know those "others" aren't individual and are all working together in some plot to win a race war against white people. White people still are the majority of Americans. This has not changed for a long time. However, they are shrinking from being a huge majority, and this makes people uncomfortable, too. We also live in a world where there are people who seem truly upset at the concept of multiculturalism.
So it's 2013, and post racial America is still racist. Surprised? I'm not.